EXECUTION

JSR chose award winning creative team Carioca Studio, from its Talent Pool, to produce the stills and animations for Moneysupermarket’s The Money Calm Bull as part of their integrated marketing campaign that spans TV, BVOD, OOH, Radio, Social, Digital and CRM.

Carioca created a suite of assets for the client –  5 x Key Visuals and 5 x 10 second animations alongside break out posts and 5 second social assets.

EFFECT

Lloyd Page, Marketing Director at MoneySuperMarket, said of the campaign “The new campaign sums up that feeling in a more powerful and distinct way than we have done before, allowing a far greater consistency in our execution. So, when it comes to your finances and bills, Be like the Money Calm Bull, and Get Money Calm.

EXECUTION

A suite of still images and content films celebrating the Japanese philosophy of ‘Ten People. Ten Colours’, as 10 different runners with 10 uplifting, emotional stories debuted the new shoes.

Shot in Valencia over 3 days, renowned sports photographer Satoshi Minakawa (still life images) and JSR Creative Partner, Simon Amster shot 10 x 15 second social media films, bringing these stories to life and creating a consistent, integrated campaign to be used across all media and in-store internationally.

EFFECT

This execution across all media and in-store led to Asic’s most integrated launch ever, creating a global campaign that debuted across the world in June 2019. Results showed a significant increase in recognition on the new lines both in store and across social media.

EXECUTION

JSR chose Photographer/Director Henrik Knudsen, from its Talent Pool, to shoot the motion and stills for British Airways.  All shot on location at London Heathrow Henrik Knudsen

JSR directly managed casting, Covid testing and safety measures, post production, on set production, hair and makeup, equipment and catering. A full creative content toolkit was produced to to field in  print, OOH, digital, social and website.

EXECUTION:

JSR was commissioned to launch Electrolux’s most innovative cordless vacuum cleaner across all international markets.

Utilising our expertise across communications and creative, JSR creative partner Simon Amster directed the launch commercial in collaboration  still life photographic partner John Bennett.

JSR created the suite of global stills assets used for the brand.

EFFECT:

Sharing a location, crew and production facilities ensured an economy of scale and consistency of visuals – that helped the launch exceed all estimations across markets, and make it the brand’s most successful new cleaning product launch across 2019.

EXECUTION:

JSR chose portrait photographer Stuart McClymont, from our Talent Pool, to shoot the new Royal British Legion multi-channel campaign ”They Still Go”.

The campaign showcases the pivotal role The Royal British Legion plays in the lives of current and former service personnel.

EFFECT:

Marcomms news said: “It marks a shift in focus for The Royal British Legion to its work outside the November Remembrance period, and highlights the broad, perennial nature of the support it offers.”

EXECUTION:

JSR assigned illustrator Tiffany Beucher to team up with Petco stores to help them celebrate the ups and downs of being a “pet parent” – with more than 100 illustrations to accompany the re-branding of their EveryYay product range.

EFFECT:

From dog beds to the lookout loft, Tiffany’s personality-filled pets appear on the full product range as well as in-store, on marketing communications and online.

EXECUTION:

JSR chose illustrator Kim Sielbeck to craft a limited-edition design for Old Mout’s #HabitatHero 2022 campaign across their multipacks and glassware. She took design cues from their core mission in their partnership with WWF, echoing their efforts to protect habitats together to regrow the wild.

EFFECT:

Originally a pack design exercise, Kim’s illustrations went on to be used by Old Mout for everything from branded glasses, to carrier bags, to website to OOH.  Bringing vibrancy, impact and consistency across every aspect of the brand’s communication.