THE BRIEF
Award Winning creative team Carioca Studio and JSR Agency were commissioned to produce the stills and animations for Moneysupermarket’s The Money Calm Bull as part of their integrated marketing campaign that span TV, BVOD, OOH, Radio, Social, Digital and CRM. The 60” TV spot through Engine Group.
THE WORK
Carioca created a suite of assets for the client – 5 x Key Visuals and 5 x 10 second animations alongside break out posts and 5 second social assets.
THE RESULTS
Lloyd Page, Marketing Director at MoneySuperMarket, said of the campaign “The new campaign sums up that feeling in a more powerful and distinct way than we have done before, allowing a far greater consistency in our execution. So, when it comes to your finances and bills, Be like the Money Calm Bull, and Get Money Calm.
