Talented photographer and director Edmund Fraser has unveiled his new moving image work for the iconic shoemaker Dr. Martens in collaboration with the legendary 80s American rock band Nine Inch Nails (NIN). Edmund incorporated their famous track “Closer” into his work, capturing the campaign’s intense and immersive spirit. Dr. Martens and NIN’s collaboration celebrates The Downward Spiral, a modern masterpiece. Decades after its release, the album’s confrontational soundscapes and bleak themes still evoke powerful, personal reactions. To mark the 30th anniversary of this musical landmark, an exclusive collection has been created as a tribute to the band that gave a voice to a generation.